Your blog is bleeding traffic
[FirstName],
[Company]'s blog used to rank for "[SpecificKeyword]"—saw you were position 3 back in [PastDate].
Now you're on page 2. Lost about [TrafficLoss] monthly visits in the last [Timeframe].
What happened: [Competitor] published [NumberOfArticles] articles targeting the same keywords, and Google demoted yours because they're fresher/more comprehensive.
We can get that traffic back. [ClientExample] lost rankings to [TheirCompetitor] the same way. We rebuilt their content strategy and recovered [PercentageOfTraffic]% in 90 days.
Want to see the recovery playbook?