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Email

The Provocateur

Subject

Your competitors aren't using [CurrentTool] anymore

Message 1

[FirstName],

[Competitor1], [Competitor2], and [Competitor3] all dumped [CurrentTool] in the last 8 months.

They didn't go to [ObviousAlternative]. They went to [YourProduct].

Reason: [SpecificCapability] that [CurrentTool] can't do at scale. Once you hit [MetricThreshold] it becomes impossible to [SpecificAction].

Want to know what they're doing differently? I can show you their setup (anonymized, obviously).

Template for:

Software and SaaS companies

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