Your competitors aren't using [CurrentTool] anymore
[FirstName],
[Competitor1], [Competitor2], and [Competitor3] all dumped [CurrentTool] in the last 8 months.
They didn't go to [ObviousAlternative]. They went to [YourProduct].
Reason: [SpecificCapability] that [CurrentTool] can't do at scale. Once you hit [MetricThreshold] it becomes impossible to [SpecificAction].
Want to know what they're doing differently? I can show you their setup (anonymized, obviously).